Google and Site-Clustering
Site clustering is a phenomenon which involves multiple suggestions from the same website appearing in a search-engine-trawl, and often dominating several of the top ranked results. An example might be somebody searching for information on a certain band being presented with the top five results on a Google search as-coming-from the band’s official fan-page (when, perhaps, the searcher was looking for completely separate information). Such ‘clusters’ of information can, at times, prove unhelpful or even obstructive to the searchers’ intentions.
Over the past couple of months, the prevalence of site clustering in Google searches has increased, with some users reporting clusters of “8 or 9″ results from a single domain. Previously, the search-engine would attempt to display no more than three results to a cluster, and ensure that they were clearly marked as-such. In its latest list of changes, Google states (of site clustering) that “…we’re working on to make our system for clustering web results better and simpler.”
This is a relatively ambiguous statement, as it could be interpreted to mean that Google is simplifying clusters by cutting-down on their appearances, or that Google believes clusters to be a positive feature which could, for example, assist searchers by navigating through large websites for them to find the desired content on individual pages.
The problem with site clustering, particularly for Search Engine Optimisation companies, and firms that operate largely online, is that their work is often shunted-down in ranking. This process occurs because the clusters do not count as one result, but actively take up multiple spots on a page. Many smaller firms use SEO to achieve a place close-to their larger, big-brand rivals towards the top of the first page. You can imagine the problem when much of the first page is taken-up by multiple entries to said rival’s website.
Given the lack of clarity in Google’s statements regarding the matter, it is not easy to say what the future holds for clustering. One suggestion might be to list clusters under a single link, in a similar style to trending/popular news stories on the Google News page. Another would be to have an ‘opt-in’ or ‘opt-out’ option for one’s searches return clusters. For now, however, all eyes are on Google as we await the next move. Check Search Engine Optimisation Company News (S.E.O.C News) for the latest updates regarding the issue, as and when they appear.
Press Release Produced by: admin From PR Services.