UK Consumers: “Unmoved by 3D Digital Television”
Tags: digital tv, sky hd boxes, virgin hd boxes
• 3D Televisions are not a high priority purchase for UK consumers.
• YouGov survey shows an overall lack of interest in the technology
1st September, 2010
Remember when the first colour television started to be sold in stores? Well, even if you don’t, it’s easy to imagine how amazing that new technology must have been. Many people have been touting 3D television as the greatest to the way we watch television since the invention of the colour TV set, but despite the best efforts from technology and entertainment companies to push 3D, it seems UK consumers are yet to be impressed.
In a survey released by YouGov for Deloitte, only a tiny 89 of 4,199 respondents suggested that they would purchase a 3D TV in the next year. That number may even be smaller when considering that ‘intention’ is not the same as an actual purchase.
Despite this, big companies like Samsung, Panasonic, Sony and LG have been making a big push bringing a range of 3D television into the UK market. However, with Sky launching a new 3D dedicated channel next month, demand could begin to rise.
However, 3D televisions are still expensive and during a recession are considered a very luxury item for many people. For many, the need to wear glasses to view them makes them look like an imperfect technology. With so many early adopters having been so recently burned by HD-DVD, this isn’t too surprising!
About DigitalChoices.co.uk:
Launched in 2005 the DigitalChoices.co.uk website has provided a wide range of features for people who wish to learn more about the often complicated world of digital television.
While the main function of the site is to compare different technology and service providers the features of the site extend well beyond that, giving deal hunters unparalleled access to community features, guides and FAQs, as well as providing regular new updates about the industry and one time deals. You can also compare the various types of digital TV boxes, like the Sky plus box, or the Virgin hd box.
Press Release Produced by: admin From PR Services.
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