Everything Everywhere Moves to Improve Mobile Coverage
UK mobile network provider Everything Everywhere has recently announced plans to invest over £1.5 billion in the next three years to improve mobile coverage and prepare for the launch of a 4G mobile network.
As part of the plans, users of both the Orange and the T Mobile networks should experience increased signal strength and coverage as network parent Everything Everywhere takes steps to ensure a greater level of integration between the two networks. Under existing plans, mobile users should see their telephones able to switch between the two networks according to which has the strongest signal in the area. Starting early 2012, this process should become automatic.
According to Everything Everywhere, the increasing integration between Orange and T Mobile should give customers access to the UK’s broadest 3G data coverage. The announcement is in line with a general positioning strategy that will see Everything Everywhere compete to offer the best and most reliable 3G data service in the UK. Data is becoming more and more important to users of the latest and greatest camera phones of 2011 due to an increasing level of internet-based smartphone functionality.
It is likely that a large proportion of the proposed investment will also go into developing the infrastructure required for a 4G mobile network. The auction for 4G spectrum is currently scheduled to take place in Q4 2012 and this will be closely followed by the deployment of 4G network infrastructure. The most optimistic predictions see the first commercial 4G signals go live in the UK in January 2013, although some commentators remain sceptical that this will happen.
Nevertheless, following its recent 4G trials in Cornwall and the announcement of its planned one-and-a-half-billion-pounds expenditure, it is likely that Everything Everywhere will be well-positioned to take advantage of the 4G spectrum when it becomes available. Unfortunately for users who generally purchase handsets £100 and under in price, 4G-capable phones are likely to remain among the most expensive for the foreseeable future.
Press Release Produced by: Mark From .