Famous luxury car manufacturers, Porsche Design Group are celebrating their 40th birthday with a forward thinking marketing campaign that utilises Touchcode technology in an innovative voucher. The Touchcode technology enables the voucher to contain invisible data code that can be used in combination with many popular touchscreen devices. In order to create this modern marketing campaign, Porsche Design Group has joined forces with the relatively new company, Printechnologics who first released the Touchcode technology to the market during 2011.
Once a physical voucher is acquired the activation process is simple. Using one of the supported touchscreen smart devices, head to www.porsche-design40y.com. With the page loaded simply place the voucher on top on the devices screen. From here the webpage should compute the invisible Touchcode and unlock the exclusive content within. Voucher holders will have access to a wide range of discounts, promotions and customised content that is available exclusively online. The online voucher is currently only redeemable through iPad, iPhone 4, iPhone 5, Samsung Galaxy SII and SIII devices.
The Touchcode technology separates itself from other options in interactive digital marketing as it does not necessarily need to be used with a device with a camera or pre-installed app. Instead, Touchcode is able to provide instant delivery of unlockable content via its invisible data that is coded directly onto any printable surface such as paper and plastic. This allows for marketing campaigns to move away from other more visually disruptive technologies such as QR codes.
The CEO and co-founder of Printechnologics, Sascha Voigt released this statement regarding their partnership with Porsche Design Group:
“Once more an internationally prestigious company, well-known for its exquisite style and high quality, has selected out forward-looking Touchcode”
Printechnologics has quickly become one of the leading developers of printing solutions and functionalities. Printechnologics pride themselves on creating products that combine physical printed items that integrate digital aspects. This technology has been implemented in everything from forgery-proof packaging to the new Touchcode technology as used by Porsche.
The Porsche Design Studio has been providing elegant and desirable designer goods to complement their range of luxury cars since its inception in 1972. Originally founded by the grandson of the founder of the entire Porsche company, Ferdinand Alexander Porsche, the Design Studio began work in Stuttgart, Germany before being relocated to Zell am See, Austria two years later. The Design Studio has produced a wide range of car-related accessories that include T-shirts, calendars, model cars and even a range of luggage. The design house has also been responsible for creating Porsche designs for a range of industrial applications including streetcars for Vienna.
In a remarkable change of fortunes, phone manufacturer Samsung, have overtaken Nokia as the dominant player in the mobile phone marketplace. Having held the position for no less than fourteen years, Nokia have been completely eclipsed by Samsung’s recent success.
Previously, Samsung were known for producing discount ‘imitations’ of the most popular phones on the market, however having significantly improved their game over the last few years, the company is now the dominant player in phone manufacturing, even outselling closest rival Apple.
Having announced first quarter profits of an impressive £3.2 billion, Samsung shipped a staggering 44.5m smartphones in the first three months of this year, widening its lead over Apple as the single largest producer of Smartphones. This latest news is particularly good for search engine behemoth Google, whose operating system powers most of the Android devices produced by Samsung.
Since 1998 when it overtook Motorola, Nokia have dominated the mobile marketplace. However their profitability has seen somewhat of a decline in recent years, with their smartphone devices receiving mixed reviews from customers, and the repeated occurrence of technical problems. In stark contrast to Samsung, Nokia announced a first quarter loss of £1.1 billion. Gavin Byrne, a principal analyst at CSS had this to say:
“Samsung has become an aspirational brand, younger than the Nokia demographic, and it has also managed to bring down the prices of smartphones. The desire to address many different price points has helped it to ramp up volumes very quickly.”
Nokia previously maintained its position primarily through supplying people in developing or emerging countries with cheap handsets, however many people now seriously doubt whether Nokia can survive what can best be described as digital Darwinism.
Samsung has faced its own challenges however, having seen a serious decline in the profitability of its memory chip manufacturing unit, due to a decrease in global demand for computers. Tablet devices are becoming increasingly popular and don’t require the type of memory chip that Samsung produces. The Korean company announced that whilst overall profits had risen, its memory chip division had seen profits fall by 54% in the first quarter, in comparison to the last year’s figures.
This is a source of continual concern for the company; however with the launch of its Galaxy S3 due to take place next week, ahead of the London 2012 Olympics of which it is a lead sponsor, the outlook remains positive for the Korean mobile giant.
Samsung’s Galaxy S3 is arguably the most hotly anticipated smartphone of this year, boasting numerous impressive features, including an 8 mega-pixel camera and up to 64GB of on-board memory. The device also has its own speech function to rival that of Apple’s Siri and runs on Android 4.0, which means that the device will support all the latest games and applications.
If you are interested in purchasing a new mobile phone or would like to compare deals, then websites such as Mobile Choices can provide you with further information. You can find detailed information regarding data plans on this website ; however regardless of which handset you may choose, it’s essential that you check what phone coverage is available in your area. You’ll be able to view prices, brands, networks and compare networks on this site .
• 3D Televisions are not a high priority purchase for UK consumers.
• YouGov survey shows an overall lack of interest in the technology
1st September, 2010
Remember when the first colour television started to be sold in stores? Well, even if you don’t, it’s easy to imagine how amazing that new technology must have been. Many people have been touting 3D television as the greatest to the way we watch television since the invention of the colour TV set, but despite the best efforts from technology and entertainment companies to push 3D, it seems UK consumers are yet to be impressed.
In a survey released by YouGov for Deloitte, only a tiny 89 of 4,199 respondents suggested that they would purchase a 3D TV in the next year. That number may even be smaller when considering that ‘intention’ is not the same as an actual purchase.
Despite this, big companies like Samsung, Panasonic, Sony and LG have been making a big push bringing a range of 3D television into the UK market. However, with Sky launching a new 3D dedicated channel next month, demand could begin to rise.
However, 3D televisions are still expensive and during a recession are considered a very luxury item for many people. For many, the need to wear glasses to view them makes them look like an imperfect technology. With so many early adopters having been so recently burned by HD-DVD, this isn’t too surprising!
Launched in 2005 the DigitalChoices.co.uk website has provided a wide range of features for people who wish to learn more about the often complicated world of digital television.
While the main function of the site is to compare different technology and service providers the features of the site extend well beyond that, giving deal hunters unparalleled access to community features, guides and FAQs, as well as providing regular new updates about the industry and one time deals. You can also compare the various types of digital TV boxes, like the Sky plus box, or the Virgin hd box.