While the majority of web marketing efforts from top UK search engine optimisation firm Kingpin-SEO continue to focus on web site optimisation for Google, the company has recently devoted more time and staff energy to promotional opportunities for clients via social networks. Meaning in particular Facebook. The United Kingdom leads the world in percentile of Facebook popularity with the average household spending two and one half hours daily visiting the social network. Capitalising on Facebook popularity to the betterment of client sites has been accomplished in several ways.
Kingpin-SEO sets up Facebook pages in coordination with the client’s main site. This in itself is currently a very basic web marketing staple. Where Kingpin differs in this regard is that all client Facebook pages are carefully linked to the client site via expertly created relevant content. As more pages are added to both the client site and the somewhat matching Facebook site, both are raised in value by search engines. The nature of social networks such as Facebook is to place emphasis on personal interaction between members. This is accomplished by member choice preferences. On Facebook they are referred to as “likes.”
As a general rule, any time a client website or brand-able product is mentioned on any indexed page on the web it is a positive thing. And when that mention contains a link back to the site, it then gains major importance. Quality content as created for clients by Kingpin-SEO creates interest. On Facebook that interest is weighed and scored. Google now includes their own evaluation of that exposure as part of their own ranking algorithm. Both Google and Bing have not released any specifics as to how they value social network popularity in regards to mainstream websites. But even if a shared interest in a subject or product is merely mentioned on scattered pages of the social network it will likely return a “link-like” result. For this reason Kingpin link building efforts now include a healthy percentage of social media promotion.
Kingpin-SEO technical advisers have worked long and hard to develop a proprietary system of web marketing that merges the strengths of both social networking and conventional search engine optimisation. Results thus far have been extremely promising. Kingpin-SEO executives feel the firm is one of the most prepared SEO agencies in the United Kingdom when it comes to making planning adjustments that factor in the fast pace of SEO progression.